Mobile Theater.

This is a unique iconic mobile theater which will represent the Arts Alliance & their performance worldwide created by Various Architects.


First test model on the new in-house 3D printer from Z-corporation.


A 4 x 6 meter test piece of the exterior inflatable skin has been ordered for the model. It has two parts of the large inflatable hexagons & a translucent inflated window pane which will together form the exterior surfaces of the Mobile theater.


The first inflation of the full-scale model was at the offices of ESS in London. This is the first in a series of full-scale models for the inflatable structural skin of the theater.


It is a five-screen cinematic performance where live dancers perform in front of, behind, & between the screens throughout the show. For the five screens, sails draped over shipping containers were used. It worked well in the Yokohama harbor where both containers & cranes to move them were in abundance. But it was not practical in other central urban locations. Hence there was a need for a new mobile theater that can be conveyed easily around the world & is suitable for almost any site. It should be an inflatable structure with dramatic effects to make it a memorable experience.





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Creative Gym Ads.

Creative ads created for gym by making the best use of the existing cranes on various construction sites, these billboards gives an illusion as if the big boys here are really doing the thing. But all this must have cost a packet to produce. Neat idea though, nice one.





Here is another one though this doesn't use any crane or such thing but its really interesting one:

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IKEA's Promotional Train.

This train was a part of promotional campaign by IKEA, a Swedish furniture company (which pioneered flat-pack design furniture at affordable rates, is now the world's largest furniture manufacturer) for their new retail store at Port Island. The Kobe Portliner Monorail in Japan was changed into a moving showroom with colorful exterior, interesting patterns adorning the upholstered seats & curtains. The train remained Ikea-ed till May 6.












Source: 1, 2, 3.

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Creative Statues Promoting London Ink.

A very interesting & creative statue used to promote London Ink (reality show) was commissioned by TV channel, The Discovery Channel. A large statue of a man swimming through the grass on the South Bank of the River Thames was unveiled in September 2007. The 46-feet long & 10-feet high swimmer had a large design on his back which advertised the reality TV show.




(Image: Credit).

Here is another one:




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Creative Ford Advertisement - 'Powered By You".

A creative ad for the Ford Motor Company in Canada, advertises two of their vehicles, featuring cars made out of people. The ad shows a group of men & women dressed in blue forming the silhouette of the cars.




<a href="http://www.youtube.com/watch?v=pB8XedMowDU">Watch the "Creative Ford Advertisement" Video on Youtube</a>

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Billboard Made Out Of Computer Components.

Each letter of this billboard was designed & constructed using actual computer components. This is a 3-dimensional billboard, which consists of eleven 3-dimensional, eight-foot high letters. The duration for completion of the project was six weeks & once completed it was supposed to be shipped to San Jose, CA, where it was placed above Highway 101 in the Silicon Valley.


Making of the billboard:






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Impressive Ads Using Illusion Effects.

So what do you think was going on in the minds of the ad creators when they came up with these ads? These are some of the most interesting ads we did come across where illusions are used beautifully to promote products. One thing for sure, we don't come across these types of ads very often which again very much fulfills the basic concept what the ad makers want. Leaving a long lasting impression on the public. Of these ads except for the 'British Airways' ad & Digital Channel, no details are available as of now; who the creators are, about the company & the concept. If you got any hint, then do drop in a line.







(Thanks AJ for photos.)

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Walking Billboards.

Walking billboards for Foot Locker in Germany.


Digital walking billboards:

A digital walking billboard that can be worn as a backpack. And the ad video contents run on a 7-inch digital screen, runs in various forms - DVD, CD, SVCD, MP3, CDDA, JPEG, CD-R, CD-RW, DVD-R, & DVD-RW. And the best part is the Vision backpack only weighs 500 grams.

An overhead screen, complete with sound & sampling possibilities, Pixman is a unique mobile & wearable digital medium for effective & innovative marketing.


(Image: Credit).

Another one of the walking billboard.



Here this one is on a cow.


Here we got billboards on sheep.


Dogs as billboards.


Futuristic concept of walking billboards!


The usual one.

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Creative Express Ads.

Though these ads are not something new, what we liked in them is creativity & innovation used to convey the message to the viewers. These simple ads beautifully carry the message of the company - its efficiency & 'express' delivery.





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Ads Using Smart Billboards.

A brilliant idea for Natural colors change ad, any one who sees the billboard at different times of day will appreciate such an innovative concept.

Here we have an interesting billboard that apparently changes when it rains. It's kinda cute.


Similar to the above one, here we have a Max Factor's Rain-Sensitive Billboard used for advertising their mascara. When it rains, mascara runs, but apparently not Max Factor's.

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Ads Using Mirrors.

"Only in a Jeep. The stickers are attached to people's parking cars' side mirrors. The images show terrain where only a Jeep could go." Idea & creativity are up to the mark but many of the car owners wont be happy having a sticker on their side mirror.

"Look your best. Video Calling is here". Beautiful idea but this wont work with short people & kids.

A really cool one which says "Personalize your post."

Something which we loved or any animal lover would appreciate.

This is really one of the best.

Hewlett Packard: Mirror - nice & simple.

Clever ad.

In this ad, the mirrors in the retail areas reminds the hungry shopper that they need to eat a burger.

Four mirrors were placed in the main movie theaters around town (São Paulo, Campinas, Rio de Janeiro). Each mirror reflected the "super power" of the movie's characters.

This one is of Star movies, again many vehicle owners wont like stickers on their side mirror.

Another good ad.

(Source: Unknown)
Here is a billboard of HSBC that uses mirror to put viewers in the driver's seat.

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Ads Using Trees.

These are the painted trees for WWF.

This ad campaign used a cardboard guy & tree to show the lack of public restrooms in NYC.

This comes from Gambia, where people have used the brightest colors to make this tree into a billboard!

This ads says "Solid wood furniture. Lovingly crafted from the finest ingredients", but the image of trees used in this ad wont have a positive impact on many nature lovers.

Protect a tree.

Greenpeace: Shrinking

This is again from WWF: "Forests for life."

"Save tree, save lives" - beautiful.

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Ads Using Swimming Pool.

Ads Using Swimming Pool.

Beautiful use of swimming pool to advertise the environmental issue.

Using a vacant swimming pool, this ad managed to show the enthusiasm of the sport amazingly well.

"The new 5-series lawn mower. You'll want to mow more." And just one another thing: the little person near the logo is giving us a finger, enlarge & check it out!

Another one from the same company for their lawn mower.

Excellent concept which shows absorbency of the product. Clever!

On similar pattern like the above ad.

Stopping power.

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Manhole Based Ad Campaigns.

Here are a few ads that have used 'manholes' as a medium to convey their message to the consumers. And just one more thing, these are really good.

A good one if not brilliant using manhole sticker.

Water is precious. Let's conserve it.

Similar to the first ad.

An excellent ad which addresses the issue of missing manhole covers.

This is our favorite one. A real good idea to utilize the steam coming out of small holes on the sticker.

It uses the similar concept of the steam as in the above ad.

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Ads Using Bus Stops.

"Stop uploading. Stop downloading. Stop copying. Stop lending. Stop borrowing. Stop promoting. Stop dealing. Stop recording. Stop sharing. Stop selling. Stop buying. True fans don't #8230;…………….."

Relaxed?

A really cool one which says "Personalize your post." This reminds us of a case study during our masters in business administration. Though it's a very long one, we will give a shorter version of it: What to do during peak hours in a shopping complex which is mainly visited by women & there is rush & queue near the elevator leading to reduction in sales. Some things to be considered: no changes can be made to the building or the structure to increase the number of elevators & all the other stuff. You need to find a solution with the existing model without any expense.
And the solution would be install mirrors on the walls near the elevators, which will give something for the women to be preoccupied with & make the things smoother!

What about this one?

Don't think you would like this one?

Playstation 2: Bus stop features boards with bubble wrap.

The visuals tell the story.

Perhaps this ad is using the sense of touch!

"What will you take home?"

A clever idea: an outdoor ad, the inner side of the installation is exposed to show the fluorescent tubes that look like lightsabers.

A cool one:"Is invisibility possible? Invent your future with a career in science."

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Ads Using Poles.

When there is a better use to these poles, then why leaving them look plain & regular? Here are a few ads that have used these poles intelligently & creatively for their ads.

San Francisco Zoo: "Meet a giraffe".

It's good to be tall.

Beautiful use of bikini & pole to convey the consumers to go for low fat products.