Feb 23, 2013

15 Clever and Creative Detergent Advertisements.

Collection of 'Clever and Creative Detergent Advertisements' from all over the world.

Tongda Detergent Mirror Advertisement: To promote 'Tongda Detergent', decals in the shape of stainless steel kettles were placed over the mirrors to emphasize the grease removing capacity of the detergent.

Clever and Creative Detergent Advertisements (15) 1
R2D2 Detergent Advertisement: R2D2 Advertising Agency created this clever advertisement to get the attention of marketing directors and media for their agency. Stains represents the wrong marketing and advertising approach that brands are opened to.

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Breeze Excel T-shirt Advertisement: To substantiate the claim of 'confidence to remove stains in one wash', these creative t-shirts were created. The product was mailed in boxes wrapped in t-shirts. During the transit the t-shirts got stained and if the recipients wanted their t-shirts to look as good as new, all they had to do was to wash it once with the product.

Clever and Creative Detergent Advertisements (15) 3
Persil Detergent Advertisements: In these clever advertisements, clothing-made animals are trying to send out a message.

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Perwoll - See colors Detergent Advertisement: It's known that you can't talk about colors if you can't see them. To promote Perwoll Colormagic, a detergent that protects colors from fading out, a unique street color vision test was created. Instead of colorful dots, over two thousand socks were packed like just after laundry, and put into citylights at the bus stops. Those who were able to see colors could also spot the correct solution: a shape of Perwoll bottle inside the circle. As a result people in Warsaw could test their color vision and see with their own eyes that Perwoll allows them to see colors, even after washing.

Clever and Creative Detergent Advertisements (15) 7
Ariel Detergent Advertisement: To advertise the Ariel with a touch of Downy's specially formulated fragrance of just-washed laundry, that it lasts for up to 5 days special packages that resembled the fresh produce commonly displayed in supermarket aisles were created. And while doing their weekly groceries, shoppers were surprised to find a new variety of produce: freshly laundered clothing.

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Ariel Pro-Zim 2 Detergent Advertisement: To advertise that Ariel Pro-zim 2 can remove even stains that are normally impossible to get rid off, stain by number kits were sent to specifically targeted opinion leaders. Each of the kit contained one fabric canvas, seven impossible stains and one Ariel Pro-zim 2 sample. The instructions were simple that each person regardless of their artistic ability was to create a true work of art and then watch it all disappear afterwards.

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All Laundry Detergent Bus Advertisement: "How much can one small bottle clean?"

Clever and Creative Detergent Advertisements (15) 10Gain Laundry Detergent Billboard Advertisement:

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Tide Billboards Advertisement: To advertise the long-lasting whiteness of Tide detergent, billboards covered in cotton with self-cleaning effect were placed on a really busy road. Over the weeks they become dirtier and clean clothes were displayed.

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Tide Liquid Detergent Advertisement: These advertisements were created to appeal to the male audience. The 1st advertisement illustrates the number of washes per bottle (64 loads) while the 2nd illustrates the strength of the detergent (2X concentrated).

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Ariel Detergent Billboard Advertisement:

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Omo Detergent Advertisement: To advertise Omo´s "White power", napkin containers were covered with a mini laundry machine like box.

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