15 Creative and Cool Advertisements Using Oversized Objects.
Pantene Shampoo Building Advertisement: To advertise Pantene's claim of "really strong hair", climbers climbed three different ponytails attached to a building in Toronto for two days.
McDonald's Coffee Advertisement: A creative optical illusion was created using a lamppost in downtown Vancouver, appearing to pour coffee into a giant cup on the sidewalk.
Nationwide Insurance Building Advertisement:
Nike Building Advertisement: An oversized ball stuck on the side of a building promotes the World Cup.
Strong Tape Building Advertisement:
Smart Car Lock Advertisement: Oversized bike locks were created and placed over smart cars in major Canadian cities to display it's ability to park anywhere.
Chinò Straw Advertisement: To promote the drink, fifteen feet high drinking straws were installed in main fountains all over the important Italian cities.
FedEx Kinko White-Out Advertisement:
FedEx Kinko Highlighter Advertisement:
Wrigley's Orbit Advertisement: Large installations, displaying a face in profile were cleverly positioned to advertise the breath-freshening effect of Wrigley's Orbit Icemints, in and around popular ski locations.
Chupa Chups Advertisement: To advertise Chupa Chups, large lollies were attached to the flipside of the street signs in order to make kids and teens aware of the street signs at the time of their school start.
Carlton Draught Advertisement: Magnatron a ten-story high, 42-ton, with a 30-meter high crane and a huge electromagnet was constructed in front of the famous Melbourne Cricket Ground, Melbourne, Australia. Over a $100,000 in prizes were contained within a 20-meter prize box in 14 custom-built prize boxes. In the Grand Final, people who attended saw the spectacle of a 1.5 ton Toyota Hilux being lifted twenty-eight meters into the air.
Havaianas Flip-Flops Advertisement: For the US launch of Havaianas flip flops, large building sized murals were placed at multiple locations around New York.
Calcium Flyover Advertisement:
Moserbaer Truck Advertisement: To advertise in India about the huge capacity of Moserbaer pen drives, big base of pen drives were attached to the trucks.
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