Jul 1, 2011

12 Brilliant Insurance Advertisements – Part 2.

Collection of Brilliant Insurance Advertisements from all over the world.

Bowling Lane Insurance Advertisement: Karstadtquelle insurance creatively used the bowling lanes for advertising its dentalimplant coverage. Banners with a face printed on them were attached to the wall at the end of the lanes and when a bowling ball hits the pins it looked like the teeth were knocked out.

12 Creative and Clever Insurance Advertisements - Part 2 (12) 1Vodafone Phone Insurance Advertisement: To promote its phone insurance, 'Vodafone' came up with this cool idea. In Romania a phone is stolen every two minutes; people are aware of the fact but they don't believe that it can happen to them. So to drive the point home and make people consider insuring their phones, 'Vodafone' hired professionals to slip the flyers promoting the Vodafone insurance into their bags, purses, pockets or any other place they would keep their phone. This way it proved to the future customers how vulnerable they are.

12 Creative and Clever Insurance Advertisements - Part 2 (12) 2Allianz Paper Wheel-Clumps Car Insurance Advertisement: To promote its car insurance, 'Allianz Insurance Company' came up with this creative idea. The company wanted the drivers to acknowledge the fact that more than 1300000 car components are stolen in Czech Republic every year and how vulnerable they are. To drive home the message they installed 7000 paper wheel-clumps that simulated the car wheel being stolen.

12 Creative and Clever Insurance Advertisements - Part 2 (12) 3Delta Generali Insurance: This one is a rather unusual and an interesting concept that McCann Erickson Belgrade advertisement Agency, Serbia came up for its client 'Delta Generali Insurance'. The goal was to narrow an extremely long list of candidates for the position of a financial manager in Delta Generali Insurance and to choose the one with honesty, loyalty, legalism and respect for the law in Serbia. To achieve this, it was decided to use the specific blue envelopes that have been used as legal or government invitations for years in Serbia. As these governmental envelopes need to be handed personally and signed by the person who receives it, many people avoided it by all means. Hence interview invitations were sent in 'blue envelopes ' to all the candidates, knowing that only the most loyal and honest candidates will accept it and show up for the interview. And as a result only seven candidates showed up for the interview.

12 Creative and Clever Insurance Advertisements - Part 2 (12) 4Centraal Beheer Insurance Sunshade: Centraal Beheer insurance company wanted to promote their car insurance, but the budget was limited, so the use of traditional media wasn't possible. DDB Amsterdam, Netherlands came up with this creative idea to promote the car insurance; winner of Bronze Eurobest Winner created lots of goodwill for the company, besides the company received huge number of phone calls requesting information on car insurance.

12 Creative and Clever Insurance Advertisements - Part 2 (12) 5FBTO BokitoViewer Advertisement: A gorilla named Bokito escaped from Rotterdam Zoo; presuming that gorillas do not like direct eye contact, Health insurance company FBTO came up with an interesting solution, so the weekend after the escape they distributed more than 2.000 so-called BokitoViewers at the entrance to Rotterdam Zoo.

12 Creative and Clever Insurance Advertisements - Part 2 (12) 6HSBC Insurance Advertisement: HSBC came up with this interesting concept to let its customers know that it's the best moment to have an insurance policy with special rates at their branches.

12 Creative and Clever Insurance Advertisements - Part 2 (12) 7SulAmerica Health Insurance Magazine Advertisement: "SulAmerica prevents you from doing the same with the resources of your company".

12 Creative and Clever Insurance Advertisements - Part 2 (12) 8Farmers Insurance Advertisement:

12 Creative and Clever Insurance Advertisements - Part 2 (12) 9HSBC Iceberg Car Insurance Advertisement:

12 Creative and Clever Insurance Advertisements - Part 2 (12) 10ETB Insurance Advertisement:

12 Creative and Clever Insurance Advertisements - Part 2 (12) 11Pacific Health Insurance Advertisement:

12 Creative and Clever Insurance Advertisements - Part 2 (12) 12Don’t miss to check out “Creative and Clever Insurance Advertisements – Part: 1| 2”.

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