The Yellow Treehouse Restaurant.

The New Zealand Yellow Pages conducted a marketing promotion to show that no matter what your project is, the Yellow Pages can help you complete it. A working restaurant 10 meters up a redwood tree was built and the idea was to source all products and services through Yellow Pages listings (the book, online and mobile). 'The ad is for the Yellow Pages, and in this new form of marketing, they actually built the project as part of the commercial.' The restaurant is designed by Pacific Architects, and is over 40m high and 1.7m in diameter at the base, on a site north of Auckland.

Image source: archdaily

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