Dec 25, 2008

Creative Holiday Feel Advertisements.

Malaysia Airlines along with Golden Holidays came up with packages that would cater the domestic market with attractive prices (flight + accommodation). The intention was to get over the perception that traveling with Malaysia Airlines is expensive and sell these packages to the current passengers. It was achieved beautifully by placing pictures onto the pull-down meal tray on-board in selected domestic flights providing the future customers the "feel" of their next holiday.
The agency is Ogilvy & Mather Kuala Lumpur, Malaysia.

Creative Holiday Feel Advertisements (3) 1
Creative Holiday Feel Advertisements (3) 2
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