What appealed to us is the use of colors in the ads to convey the idea. The concept of using the colors has added beauty & attraction to the whole theme.
Charcoal grey - have a thirty-six-course banquet cooked for you. Shop for over sixty kinds of tulips. Access e-mail round the clock. All without ever setting foot on land.
Mustard yellow - 100% recyclable. 100% self-sufficient. 100% rural tourism.
Maroon - born 563 BC. Enlightened in 528 BC. Great passing in 483 BC. Still lives in millions of hearts. The Enlightened One.
R. Green -all eyes on the world's fastest growing region. After all, one can't help but sit up and notice 130,000 species of flora and fauna, and almost 2 billion acres of forest.
Tea green - Darjeeling is the champagne of teas, grown high in the valleys where the world's smallest train does its rounds. Assam is known for its full-bodied flavor, as robust as the one-horned rhino that roams in its plains. In Munnar, you could even get a taste of a planter's life in sprawling bungalows, British-era buildings with tennis, golf, bridge and of course high tea.
Water colors - 232 lakes. 273 rivers. 7,517 km of coastline. Incredible. Choose your color.
And here are a few more of the print ads:
Funny Dog Signs.
Handling Heavy Machinery.
Beautiful Railway Bridges From Around The World.